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How do you grow millenial contributions to cancer research?  #FightCancer!  #FightCancer is a print and digital ad campaign for the American Cancer Society targeting the millenial audience as most have made their transition into financial stability.  Utilizing humor and assertive defiance, I aimed to make the target audience stop and take stock of how they might consider portioning aside meaningful monthly donations to help fund critical research.


Assertive defiance of the power cancer has over the lives it affects; survivors, their family, and their friends can all join together and flip off this mutation that has claimed the lives of so many.  It says, "Cancer, you will NOT win!"

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