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This was a website rebrand for the CRISPR based research tech company seeking to cure genetic disease through gene therapy. With my rebrand I sought to emphasize the focus of the company research by including DNA design into the DNA of the website.
With education and relatability as the central thematic outreach to the audience, I went with a clean, bright look that included the mission of Beam therapeutics, followed closely by links to meet the team and find out more about the people behind this incredible research.
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